contact: Mariona Luis Tomás

Innovation Manual for Enterpreneurs and Tourism Directors

New ways to deliver value to customers in the tourism organisation

libreo innovación

Manual for Enterpreneurs and tourism bussiness Directors interested in implanting innovation to get more innovative, profitable and sustainable organizations, contributing to build the vision of future generations destinations.

Index and first chapter free download

Edition in Spanish:

Digital book(pdf) (Included VAT)
12 €
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Key ideas about the content of the book
  • What is difficult about innovation is not to have good ideas, is to implant them. Make them reach the market, and make them work
  • The catalysts of innovation, definitely, are the people, their values, their attitudes and their ideas
  • Scheduled, intuitive and social innovation, constitute the innovation in the tourist organisation
  • The technology played and will play a key paper in the future of the tourism businesses and destinations
  • The economic management of the projects is one of the most important tasks to monitor and guarantee the investments in Innovation

Illustrated by: Javier Tubert - -

Formatted and printed: With the support of Balears.t -

ISBN: :9788498750225

Pages: 237

Year: 2014

  • More than 25 key ideas to implant the innovation in tourism
  • More than 80 examples and practical cases
  • More than 40 illustrations and charts

About Author

autora mariona luis tomas

Mariona Luis Tomás

Industrial engineer by the Universitat Politècnica of Catalonia (UPC)

Postgraduated by the Instituto de Empresa (IE) and by the Institut Català of Tecnologia (ICT).

You can learn more about me in: linkedin youtube twitter slideshare

  • Mariona Luis Tomás is Industrial Engineer specialised in Industrial Organisation and she has devoted all her professional life to offer consulting services. From 2003 she lives in Mallorca and she is dedicated to the Innovation Management, working for companies, universities and entities of the public Administration at regional, national, European and international level.
  • Specialised in Innovation in Tourism, from 2009 she observes how the Social Innovation is impacting all the fields of global social life.

She is commited to sustainability and the participation of all in the joint construction of the future

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  • Joaquín

    Resulta un libro muy útil, con contenido muy práctico, fácil de asimilar. Muy bien estructurado y que invita a mejorar en el quehacer diario. Un buen disparador de ideas. Y tambièn gracias a la maquetación, que se ve muy trabajada y hace la lectura muy amena.

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Mariona Luis Tomás | InnoBalears | Mallorca

InnoBalears, specialized consulting firm with wide experience on planned, intuitive and social innovation management, in Mallorca, Minorca, Ibiza and Formentera (Balearic Islands - Spain). Mariona Luis Tomás, industrial engineer.